From Ad Age, 2 July 2025: "AI safety startup Conscium has developed an agent verification system meant to test AI agents for accuracy, responsiveness and other performance indicators. The system launched in partnership with WPP, where it will be used to verify the effectiveness of the ad giant’s 30,000 agents. (WPP’s Chief AI Officer, Daniel Hulme, is also CEO and co-founder of Conscium.)" (Paywall.)