Pioneering Safe,
Efficient AI.

We verify AI agents before deployment—so businesses can adopt autonomous AI with confidence. Don't deploy blind. Build your organisation's trust in AI.

The people behind it:Meet the Founders →
Our mission

Helping organisations deploy AI agents safely.

 

We believe AI systems should be tested with the same discipline and accountability applied to critical infrastructure, enabling businesses and society to benefit from AI while minimising unintended harm and operational risk.

 

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Our vision

A future where every AI agent can be trusted.

 

As AI becomes embedded across industries, verification will become essential to ensure alignment with human values. We empower organisations to innovate faster while maintaining trust, safety, and regulatory confidence.

 

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The people behind it

The Founding Team

Decades of experience in AI, software development, and building organisations.

Dr Daniel Hulme
Dr Daniel Hulme
Founder
Doctorate in AI from UCL. Founded Satalia in 2012, sold to WPP in 2021 — now serving as WPP Chief AI Officer. Co-founder of Faculty AI, acquired by Accenture for $1bn in 2026. Ranked in AI Magazine's top 25 global AI leaders. UCL Entrepreneur-in-Residence, and founder of Conscium.
Dr Ted Lappas
Dr Ted Lappas
Co-founder
Expert in spatio-temporal computation and neural architectures for multi-modal data. Leads Satalia's data science team and serves as technical lead for WPP's AI programme.
Dr Panos Repoussis
Dr Panos Repoussis
Co-founder
Expert in evolutionary computation and data-driven optimisation. Leads WPP's AI Research Labs.
Ed Charvet
Ed Charvet
Co-founder
Serial entrepreneur who has directed strategy for large multinationals and served as COO. Advises private equity firms and is an active angel investor.
Calum Chace
Calum Chace
Co-founder
30 years in business, mostly strategy consulting. Author of several best-selling books on the future of AI. Keynote speaker in over 20 countries, advising governments and companies on AI policy.
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Interested in machine consciousness and the future of AI research? Explore the Frontier research programme.
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