The Drum, the advertising industry's own trade title, ran a piece on Moral Me, the app my Conscium co-founder Daniel Hulme launched through a business he co-owns, asking a question I think is the right one: is this the moment that actually tests how much people are willing to trust AI with something as personal as a moral decision.
What Moral Me sets out to do
Moral Me lets people work through moral dilemmas with the help of AI and the crowd-sourced input of other users, rather than simply asking a chatbot for an answer and taking it on faith. It's produced by Conscium, and editor Gordon Young's framing in The Drum was that this isn't really a story about a new app, it's a story about how far AI is being allowed to move into roles that used to be exclusively human, judgment, ethics, and advice on how to live.
Why I think this is a genuine test, not just a PR exercise
Most consumer AI products ask you to trust a model's answer to a factual question, which is a relatively low bar. Asking people to bring their moral dilemmas to a system that blends AI with other people's input is a different kind of trust entirely, because there's no ground truth to check the answer against. I think that's exactly why Daniel built it this way rather than as a simple AI-advice app: crowd-sourcing keeps a human perspective in the loop rather than outsourcing moral judgment entirely to a model.
The broader question this raises for AI in everyday life
What I took from The Drum's coverage is that Moral Me works as a useful test case for a much bigger question we think about constantly at Conscium: as AI starts playing more human-like roles in people's lives, what does responsible design actually look like, and how do you know when people's trust in a system has outpaced what that system has actually earned. An app for moral dilemmas puts that question in sharp relief in a way a productivity tool never will.
Read the full piece on The Drum.