News &
Insights.
Discover ideas, updates, and expert perspectives on the technologies shaping the future of intelligent systems and enterprise AI.
Ted talks to the FT about digital twins
The Financial Times ran a piece this year built around a genuinely miserable week of travel. A columnist got stranded in New Zealand when their flight home to London, routed through Abu Dhabi on Etihad, was cancelled…
Daniel on the lessons of Meta buying Moltbook
In this article for The Drum, Daniel says that Moltbook exposes a verification gap.
Daniel puts AI predictions to the test
From The Drum, January 29, 2026 At Predictions 2026, WPP’s chief AI officer, Daniel Hulme, took the stage for a fast-paced showdown, putting his…
Daniel on the Ezra Chapman podcast
Daniel appeared on the Ezra Chapman "Curious" podcast.They discussed:
Daniel calls for marketers to include AI agents in their target audiences
With peak commerce season approaching, WPP’s chief AI officer, Dr Daniel Hulme, tells his readers in The Drum why marketers should be expanding their target…
True AI Is About Adaptation, Not Automation
First published in LBB, 13 October 2025 For brands to succeed, they must move beyond the hype and adopt a practical framework for AI focused on creating value,…
Should workers prepare to become AI agent bosses?
Calum interviewed by IT Pro about how people will work with agents in the coming years. By Rich McEachran, 18 September 2025 AI agents are being deployed…
Trusting an unverified agent...
The Next Web, 27 August 2025 Trusting an unverified AI agent is like handing your keys to a drunk graduate AI agents can create costly mistakes without…
AI agents will negotiate deals and spend money on our behalf
Calum on the Ezra Chapman Curious podcast. When superintelligence finally arrives, humanity may face a brutal truth: we could become the chimpanzees of the…
Are AIs like intoxicated graduates?
Daniel on the Driven by Data podcast.
