News &
Insights.
Discover ideas, updates, and expert perspectives on the technologies shaping the future of intelligent systems and enterprise AI.
Daniel puts AI predictions to the test
From The Drum, January 29, 2026 At Predictions 2026, WPP’s chief AI officer, Daniel Hulme, took the stage for a fast-paced showdown, putting his predictions against some of the world’s leading AI platforms. The…
We don't have 40 years to solve superintelligence
Daniel is the cover feature in AI Magazine.
Can consciousness make AI safer? Daniel explores the pros and cons of zombie vs aware superintelligence
Thomas Macauley, in AGI Ethics News, 14 December 2025For decades, science fiction has taught us to fear conscious AI, portraying machines that become…
Conscium featured in Popular Mechanics
In a 1,500-word feature, Stav Dimitropoulos asks how Conscium is investigating artificial consciousness:
The future of jobs. Interview on Times Radio
Calum Chace, co-founder of Conscium, joined Times Radio presenter Carol Walker alongside Mantas Mazeika, a research scientist at the Center for AI Safety, to…
Daniel calls for marketers to include AI agents in their target audiences
With peak commerce season approaching, WPP’s chief AI officer, Dr Daniel Hulme, tells his readers in The Drum why marketers should be expanding their target…
The Road to Superintelligence
First published in Forbes on 13 November 2025 About a decade ago, Geoff Hinton declared that human radiologists were like Wily E. Coyote in the Roadrunner…
AI Jobpocalypse: Separating Hype from Reality and Identifying Real Impacts
I went on Times Radio this week to talk about Amazon's latest round of job cuts, and whether it marks the start of the AI jobpocalypse everyone keeps asking…
Conscium is 'the big story' in Wired
Wired's Will Knight spent time with my Conscium co-founder Daniel Hulme and our scientific advisor Mark Solms for a feature on machine consciousness.
Why can't the UK scale like Silicon Valley?
Daniel´s op-ed in LBC News on 24 October 2025. In September, US companies pledged $150bn of investments in the UK’s AI infrastructure, raising the age-old…
True AI Is About Adaptation, Not Automation
First published in LBB, 13 October 2025 For brands to succeed, they must move beyond the hype and adopt a practical framework for AI focused on creating value,…
